We build brand awareness and grow quality leads through a variety of Research, Branding and Marketing activities tailored to clean tech companies.
Collecting and analyzing your first-party data to find hidden clues about your audiences and their activities.
Using first- and third-party data to separate your audiences into clear, differentiated segments. This allows for custom contact strategies.
Primary research. Man-on-the-street, virtual interviews, focus groups and surveys, all customized to your audiences.
Questionnaire development and execution of deep interviews with internal and/or external stakeholders.
The three "C's". Desktop research to uncover what's happening in your category, in culture and with your competition.
The core of your brand strategy. This platform serves as your brand’s north star that all other deliverables align with.
Who you speak to and what drives their buying habits. Your brand's audience is a vibrant tapestry, woven with distinct personas seeking solutions and connection.
Mission is the engine, Vision is the destination, and Values are the guide posts. They work together to ensure your brand reaches its full potential.
A brand's core skills, honed actions, and unique advantages blended to create its winning formula. These are your brand’s super powers.
Your brand's value proposition is the irresistible promise you whisper to your customer's deepest need. It’s why they buy.
Brand positioning describes how a brand is different from its competitors and where, or how, it creates a unique impression in your customers’ minds.
Brand personality is a set of human characteristics that are attributed to a brand and make it more relatable to its stakeholders and customers. Your brand’s tone of voice should match its personality.
A brand name is the simplest expression of your strategy. It’s the tip of the spear for your organization and should be equal parts memorable and differentiated.
It’s how you show up. From logos and colors to patterns and AI prompts. A brand design guide helps your team live and grow your brand without feeling locked in.
The rules and regulations, plus processes and tools, to ensure your brand is used properly in the marketplace.
A process to incorporate the brand strategy throughout an organization.
Tools and consulting to train your team members on the brand strategy and brand implementation.
Formal, primary research to measure the changes in your brands value and equity in the marketplace.
Development of a go-to-market plan that includes big ideas, paid, earned and owned tactics, budget and timeline. It's your annual marketing playbook.
The translation of strategy and tactics into creative content and all the necessary assets that will be placed in the market.
Day-to-day and week-to-week execution of your go-to-market plan. Overall management and optimization.
Regular review and reporting of the campaign outputs and outcomes.
Campaign execution creates mounds of data. It must be managed in the proper tools so it can be used in future decision making.
The marketing technology stack is the combination of CRM, marketing automation, CMS and Social tools used to manage campaign execution.
