Yes, technically. But if a project requires a team, we have a roster of A+, experienced talent in every facet of marketing to bring in as partners. We customize a team around you rather than you accepting whatever team is available (in a typical agency setting). Today, the world’s best talent is fractional.
Yes. We define clean tech as any physical or digital product or service designed to reduce carbon dioxide emissions. The climate crisis is real. And we must move faster to make a positive impact. There are thousands of clean tech companies and non-profits trying to do something about it. Risley Ranch exists to accelerate the adoption of clean tech solutions to decelerate climate change. Our primary KPI is CO2 reduction created by our clients’ solutions.
Most agencies charge fees based on the time it takes to execute a detailed, prescriptive scope of work. For some projects that’s ok, but not for everything. Our clients pay a monthly subscription fee and get everything they want/need (plus some things they didn’t know they needed). Clients can scale the subscription down or up based on changes to their business. Working with us is frictionless and convenient so together, we can focus on transforming your business.
We solve primarily three categories of problems:
1. Brand problems. Clients say to us, “We are great at driving website traffic and leads, but our brand sucks.” So we solve for low brand awareness, low industry recognition, no brand story or a brand story that doesn’t match the company you’ve grown into.
2. Lead-generation problems. Clients say to us, “Our brand is solid, but our lead-gen is terrible.” So we solve for not having enough quality leads, long sales cycles and slow deal closures, limited customer engagement and advocacy.
3. Sales problems. Clients say to us, “My product/service will help save the world, but I can’t get buyers to buy it.” So we solve for slow market penetration, a story that isn’t connecting with buyers, and slow adoption of their technology, thus, not making a positive climate impact.
We say it’s “Performance-accountable brand building AND brand-accountable performance marketing.” What that means is:
1. Brand Equity Growth (via Performance Branding) as measured by Familiarity (the degree to which customers feel they know and understand a brand, beyond just being aware of its existence; Regard (how much customers like and respect a brand); Meaning (the relevance that consumers perceive a brand has to their lives); Uniqueness (the differentiation consumers see in a brand).
2. Increased ROI on marketing investment, or ”Good Revenue Growth” (via Performance Branding) as measured by sales growth attributable to marketing activities.
