Free downloadable resources for those in clean tech wanting to increase market adoption of their products and services. All resources have been curated by Jeff Risley of Risley Ranch.
Everyone has heard of a “brand,” but most don’t know what it really is. Or they don’t know the difference between a brand, a brand mark, a brand strategy or a brand campaign. It’s the profession’s fault. Marketers have made it too complicated. A solid brand strategy is necessary for an organization to truly compete. A well-defined brand strategy can be a sail; a poor one, an anchor. And if you don’t define it and manage it, the market will.
Two simple assessments to help you gauge the health of our Brand Strategy and your Performance Marketing Strategy.
Calculating the ROI of your marketing is difficult, but not impossible. This spreadsheet will give you a top line view of expected ROI based on marketing investment and conversion assumptions.
Sometimes all we need is a checklist to help ensure we've captured all our steps.
A framework is basic conceptual structure that helps us simplify our thinking so we can take action more quickly.
